Tag Archives: Dongdaemun Design Plaza

Preschool Adventures in Seoul: Transformers 30th Anniversary Exhibition at DDP

As my boys get older, I love that they play with the toys that we loved as children. Although I played with Cabbage Patch Kids and Barbies, I had an older brother who indoctrinated me in the ways of Transformers, Star Wars, G.I. Joe and Super Mario Brothers. We watched the cartoons and movies, owned the action figures, and occasionally, his G.I. Joes and my Barbies would get married before the Decepticons came and threatened to destroy life as we knew it. Thankfully, Obi Wan Kenobi and Optimus Prime were up for the challenge and all was right with the world. So when I heard that there was an exhibition or original artwork celebrating the 30th Anniversary of the birth of Transformers at the Dongdaemun Design Plaza (in Korean only), I had to take my kids!

We headed out there early on a weekday morning–the best time to go to any public place here in Korea–and took the subway to the Dongdaemun Culture and History Park Station. Riding the subway apparently never gets old for 2 to 5 year olds, so woohoo! Mom is the greatest! 😉

Transformers Exhibition sign

Once we paid for our tickets and entered the exhibition, the children (my 5 year old boys in particular) were in Transformers Heaven. The exhibition itself is fairly small; however, it covers all 30 years of design and artwork–from concepts and models for toys, sketches for cartoons and the development of the CGI graphics for the recent movies. So perfect for the geekiest of Transformers Geeks!

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We were able to walk through the exhibition in about 30 minutes; however, there’s PLENTY of other things for kids (and adults) to do. As you enter the exhibition hall, you can choose a coloring page with either Optimus Prime or Bumblebee on it, and there are easels, floor cushions, and loads of crayons, pastels, markers and colored pencils available in the gallery. Kids can make themselves comfortable right in front of their favorite Autobot and get coloring! And once you’re finished, take your coloring page to the gift shop, show them your awesome creation and choose a free Transformers postcard!

Hello Kitty Prime, anyone?
Hello Kitty Prime, anyone?

There are also a couple of activities located by the gift shop/cafe. My kids absolutely loved the Contruct-Bots building station, complete with instruction booklets so you can build your own Transformer. (Parents be warned: There is no building set for Bumblebee, and you cannot take the toy with you–the building sets are there to play with, not to keep.) I liked that it was FREE. 😉



I literally had to drag my kids away from here. There’s also a paper model building station, which costs 2,000W, and a little Transformers kart that kids can sit in and have their picture taken. It doesn’t go anywhere, but my 2 year old didn’t mind. She just sat it in for about 15 minutes, moving the mirrors around and pretending to drive.


Directly across from this little display, there’s a staffed photo station. It costs 2,000W, but if you’ve spent more than 30,000W in the exhibition (including tickets, beverages and the gift store), you can show your receipts and get photos for free.

All in all, my kids and I had a great day. The exhibition is open until October 10, 2014, so if you or your kids love Transformers, then make plans to go!


Tickets are available for pre-purchase on www.ticket.interpark.com, but it’s only available on the Korean website, not on the English site. However, we didn’t have any problems purchasing tickets at the door.

Adults: 15,000W
Youth: 12,000W (junior high and high school)
Children: 10,000W (ages 3-12)
Children under 36 months FREE

They also offer family discounts:

2 adults and one child: 37,000W
2 adults and 2 children: 43,000W

Getting There:

The subway is probably the easiest way to get there. Get off at Dongdaemun History and Culture Park Station, Exit 1. From the doors that lead out to the Plaza from Exit 1, just walk straight ahead across the plaza to the building directly in front of the doors. This will take you to Building A. Tickets can be purchased just inside the doors. The Transformers exhibition is just a little farther down the hall.